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It's been a few years since our first logo and
website were created. The new identity has gone through far more consideration
and has a tongue-in-cheek approach which you'd only expect from Dakid.
The gothic logo font is an irreverent look over the shoulder at where
design has come from in terms of style and aesthetics. The 'flock' wallpaper
symbol underpins the idea that design must achieve more than aesthetics
alone - a concept should speak to its audience rather than looking pretty
and saying nothing. The tagline portends unlimited potential through a
broad range of skills.
The Victoria Theatre, Halifax, has commissioned
Dakid to create this
year's publicity material for the panto'
Aladdin. We created the Snow White
designs for last year's production, which resulted in dramatic increases
on ticket
sales from the previous year. Traditionally panto' posters tend
to be gaudy and have
no real idea to them, apart from promoting which soap star will
be playing
the lead role.
Our approach is to create material
which echoes film posters and finds a visual hook
that it's audience can identify with.
Last year's work can be seen in our portfolio.
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Co-op anti smoking campaign illustrations
Arc Bar type
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Like it or loathe it, Britain becomes
smoke free on the 1st of July. And there's a multitude of
campaigns out there reminding everyone to butt out with their
second-hand smoke.
Christian Shone at Fifth Element, Leeds commissioned Dakid
to create the word 'smoke' as cigarette smoke for a poster
campaign they're producing for The Arc Bar.
I created something very similar for a Co-op Pharmacy campaign
commissioned by Gratterpalm a couple of years ago. So knew
just the approach to take. In fact a similar technique was
used for the Aladdin work above.
Using a combination of Cinema 4D and Photoshop you can get
some pretty good results. Both examples shown here.
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